2. Sponsor：German Trade Office Taipei, DEinternational Taiwan Ltd.

3. Location：illume Hotel 5f, Convention Center

4. Subject : Trends and outlook of Taiwanese Sporting Industries

5. Summary of Lecture:

The German Trade Office Taipei and DE international Taiwan Ltd. jointly organized a delegation visit to Taiwan aimed at showcasing the renowned quality and craftsmanship associated with “Made in Germany”, while strengthening engagement with Taiwanese consumers and business partners. The organizers firmly believe that this visit will not only foster meaningful and long-term partnerships, but also further enhance bilateral economic and trade relations between Germany and Taiwan.

As part of the delegation program, Dr. George Wood was invited to deliver a keynote speech on “Trends and Outlook of the Taiwanese Sporting Industry.” His presentation provided valuable insights into the current market landscape, industry developments, and future opportunities, enabling the visiting delegation to gain a deeper understanding of Taiwan’s sporting goods sector and its global competitiveness.