Rainmaking in a Drought Economy & Trends in the Sporting Goods Industry

1. Date : Apr. 17th, 2004
2. Sponsor : TAITRA (Taiwan External Trade Development Council) 
                   TSMA a(Taiwan Sporting Goods Manufactures Associations)
3. Location : Taipei World Trade Center
4. Subject a: Rainmaking in a Drought Economy & Trends in the Sporting Goods Industr
5. Summary of Lecture :
   In the lecture held by Taispo 2004, Mr. George Wood not only analyzed and described the developing tendency of Taiwanese sporting goods industry, but also recommended what kind of strategy should be adopted in the low-margin era.